Our mission is to motivate people to go out and connect with nature, gain new experiences, and enjoy with family and friends.

Our mission is to motivate people to go outside and connect with nature, experience new things, and enjoy (life outdoors) with family and friends.

Facts & Figures Our History Philosphy Sustainability
Three hikers with large packs

Facts & Figures

40 years ago, discovering nature was still something for the privileged. We aimed to change this with the founding of JACK WOLFSKIN in 1981. Now we have more than 500 stores and 1400 employees worldwide.

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A hiker resting at the summit

Our History

We are marked by the wilderness – already since 40 years. Learn more about our history and discover our limited edition series of anniversary products. It’s a landmark birthday and we want to celebrate it with you.

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A hiker resting at the summit

Philosophy

We are passionate and active outdoor lovers. We are the mastery of all weathers to feel at home outdoors. Find out about our mission and our values.

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Three hikers taking a break

Sustainability

Proactively taking responsibility for social issues is a part of our corporate identity and culture. We firmly believe that fairness, environmental awareness and corporate social responsibility do not run contrary to the success of our company.

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